a situation in which something is advertised and discussed in newspapers, on television, etc. to an extreme degree in order to attract everyone's interest

If you want to escape the royal wedding superhype this weekend, you might have to jump on a plane and head abroad. 如果你想躲过本周末的皇室婚礼的媒体热潮，你可能得跳上飞机到国外去。

The product is attracting the kind of super-hype that money just can't buy. 这个产品正吸引着那种有钱也买不到的媒体的过度宣传。