an image that appears on the screen of a computer, mobile phone, or other electronic device when it is first switched on, or when an app or program is starting

The splash screen shows an animated company logo that bounces around for a few seconds. 启动时显示的画面是公司的动画标志，在屏幕上跳动了几秒钟。

Splash screens give the chance to make a bold first impression and reinforce brand identity. 启动时显示的画面会给人留下鲜明的第一印象，并加强品牌形象。