They deconstruct text and images on the basis of their semiotic meaning beyond the surface text. 他们根据文本表面之外的符号学意义来解构文章和图像。
Semiotic approaches can help marketers to comprehend how consumers associate qualities with products. 符号学方法可以帮助营销人员理解消费者是如何将质量与产品联系起来的。
See: semiotics