the act of changing an object or adding to it so that it is obvious that it belongs to or comes from you

There is a trend towards the personalisationof cars.

Personalization for items purchased is free, and the company offers volume discounts for most wedding favours. 所购商品的个性化服务是免费的，而且该公司为大多数婚礼礼品提供批量折扣。

the act of making something suitable for the needs of a particular person

There is a focus on the personalization of service, which is aimed towards building trust between companies and its customers.

Many consumers like the personalization of programming and advertising that interactive TV allows. 许多消费者喜欢交互式电视允许的定制节目和广告。

on the internet, the act of providing search results that are based on the needs or interests of the user

Personalization learns what you like from your actions; you are what you click on and what you buy.

Personalization cookies may be used to remember the information about the user who has visited a website in order to show relevant content in the future. 个性化记忆块可以被用来记住访问网站的用户的信息，以便在未来展示相关内容。

the act of talking about someone's personal qualities instead of discussing the facts in an argument or discussion

The deep personalization of politics under Bill Clinton reflected a deliberate Republican strategy. 民主党的比尔·克林顿总统在任时所深陷的人身攻击政治反映了共和党人深思熟虑的策略。