to aim something at someone or something, or make something suitable for a particular group of people

It is essential that the public sector orientates itself more towards the consumer. 公共部门要更多地适应消费者，这是最基本的。

to discover your position in relation to what is around you

If you get lost while you are out walking, try to use the sun to orientate yourself. 如果你外出散步时迷了路，可试试靠太阳辨别方向。