helping a company present the image of itself and its products that it wants to present

It is better to recruit people who are naturally on-brand, than spend time and energy realigning them with the brand goals. 与其花时间和精力培训以帮助新雇员与品牌目标形成一致，还不如招聘那些天生符合品牌形象的人才。

We have an on-brand internal culture. 我们有一个彰显品牌精神的内部文化。