used to refer to a way of selling products that is the same and equally good for the customer whether they are buying from a computer, a mobile phone app, etc., or in a physical shop

Omni-channel retailing is a new concept in which all sales and interaction channels are considered together. 全渠道零售是一个将所有销售渠道和互动渠道结合起来考虑的新概念。

Customers interacting with an omni-channel experience spent 4% more in-store and 10% more online. 采用全渠道购物的消费者在店内的消费增加了4% ，在线消费增加了10% 。