not having a well-known brand name (= the name given to a product by the company that makes it)

Many teenagers wouldn't consider off-brand sneakers. 许多青少年不会考虑非名牌的运动鞋。

Your basic computer operating system is compatible with almost any piece of off-brand software you download. 你的基本电脑操作系统跟你下载的任何非品牌软件几乎都可以兼容。

not helping a company present the image of itself and its products that it wants to present

One of the likely times to be off-brand is when customers voice complaints. 消费者投诉是让品牌声名狼藉的一种可能。

They will help your staff develop a better sense of what it means to be on-brand or off-brand. 他们会帮助你的雇员更好地理解什么是优质品牌，什么是劣质品牌。