the quality or power that something or someone has that makes it, him, or her attractive

the lure of fame/power/money 名誉／权力／金钱的诱惑

an artificial insect or other small animal that is put on the end of a fishing line to attract fish

to persuade someone to do something or go somewhere by offering them something exciting

She was lured into the job by the offer of a high salary. 她受高薪诱惑接受了那份工作。

He had lured his victim to a deserted house. 他将受害者引诱到一座废弃的房子。

Supermarket chains try to lure customers with price discounts. 连锁超市试图用打折来吸引顾客。