friendly and helpful feelings

The school has to rely on the goodwill of the parents to help it raise money. 这所学校不得不依赖学生家长们的友善帮助来筹款。

Releasing the hostages has been seen as a gesture of goodwill/a goodwill gesture. 释放人质被视为表示友好的姿态。

part of a company's value that includes things that cannot be directly measured, for example, its good reputation or its customers' loyalty

The company's assets are worth £200 million, plus goodwill. 这家公司资产价值2亿美元，再加上商誉。