ways that a company can encourage customers to like it and buy from it, for example by using software to look at information it has about its customers and by using social media

Customer relationship management, or CRM, has been a hot topic since the early 1990s, when database-driven systems began to help companies gather better data on their customers. 自1990年代初以来，客户关系管理，简称 CRM，一直是一个热门话题，以数据库驱动的系统开始帮助企业更好地收集客户数据。

Banks spend heavily on customer relationship management (CRM) systems to predict customer defections. 银行在客户关系管理（CRM）系统上投资巨大以预测客户流失情况。