the act of broadcasting something or making it available at the same time as something else that contrasts with it, in the hope of attracting an audience

Will there be any interesting counterprogramming on Election Night? 会有什么有趣的节目跟“竞选夜”争抢观众吗？

The summery, feminine musical "Mamma Mia!" was a piece of clever counterprogramming to an overload of dark, macho superhero movies. 充满夏日气息、女性化的音乐剧《妈妈咪呀！》是对太过黑暗、大男子主义超级英雄电影的巧妙反击。