to broadcast something or make it available at a particular time so that it contrasts with something else happening or available at the same time, in the hope of attracting an audience

TV stations don't like to give program details more than two weeks in advance, so that other stations can't counterprogram. 电视台不愿意提前两周以上透露节目细节，这样其他电视台就不能计划竞争性节目。

We had to constantly think of how to counterprogram some very formidable shows. 我们必须不断思考如何反制一些非常强大的节目。