the job of making sure that a brand (= a product or company) has a positive image and good relationships with its customers or followers on social media

She has worked in web product management, online community management, content management, and search engine marketing for more than ten years. 她在网络产品管理、网络社区管理、内容管理和搜索引擎营销领域工作了十多年。

More and more organizations are transitioning existing marketing roles to community management roles. 越来越多的组织正在将现有的营销职位转变为社区管理职位。