词汇 | astroturfing |
释义 | astroturfing noun [ U ] business, politics, media specialized uk/ˈæs.trəʊˌtɜː.fɪŋ/ us/ˈæs.troʊˌtɝː.fɪŋ/ 伪草根营销,伪草根舆论(一种带欺骗性质的营销手法,通过雇用写手在网络上大肆宣传旗下产品,试图营造普通消费者热爱某种产品的虚假印象) the practice of publishing opinions or comments on the internet, in the media, etc. that appear to come from ordinary members of the public but actually come from a particular company or political group, as a way to make it seem that a product, policy, opinion, etc. is very popular or has a lot of public support They were caught astroturfing—promoting the company by using fake online handles and others' email addresses. He criticized rivals for trying to discredit the results of the poll and denied running an astroturfing campaign.
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