exert/ɪɡˈzɜːt/
vt.（常与for, to连用）运用（影响、力量、技巧等）For college students to do a part-time job will exert a profound influence on their personality and life.打工对大学生的个性培养和今后生活都具有深远的影响。
That council member has been exerting a lot of pressure on the company to accept the raw material of low quality.那个市议员一直在对这个公司施加很大的压力，要他们接受这批劣质原料。
He is a hypocrite and never exerts himself to help anyone.他是个伪君子，从不尽力帮助任何人。