the act or process of forming a new or different idea or principle in your mind from one you had previously

The discussion concludes with his plea for a reconceptualisation of the border.

This new international English test entails a radical re-conceptualization of language testing.

Jokes are funny when they provide surprising reconceptualizations or juxtapositions. 当笑话提供出奇制胜的思路，或是出人意料地把不同事物等量齐观，笑点就出现了。